THE BRAND – Melkyanastore
The brand specializes in swimwear that turn into summer wear, allowing the woman to transition from beach to city, and everywhere in between.
The hybridity of the pieces mirrors the woman wearing them, one who walks the line between her rich cultural heritage and her contemporary lifestyle. One that is not confined to a single narrative. It’s a celebration
of this complex duality.
We hope to ignite a feeling of liberation and acceptance
among Arab women, embracing their flawed and unique image. The brand aims to provide a source of inspiration and representation for women everywhere, and is proud to launch its debut collection in the Middle East.